Black economic empowerment challenges within the Western Cape tourism industry

Siyengo, Sphetho (2007-12)

Thesis (MBA (Business Management))--University of Stellenbosch, 2007.

Thesis

ENGLISH ABSTRACT: The Western Cape tourism industry offers a variety of attractions and has the potential to grow further in the next couple of years. According to the statistics provided by Cape Town Routes Unlimited (CTRU) the province is among the three provinces that received the highest number of tourists in the last few years. The critical challenge that the province now needs to look at, is the participation of previously disadvantaged individuals in the mainstream tourism industry. Tourism stakeholders see Black Economic Empowerment (BEE) as an important vehicle for transformation. Although little progress has been made so far, there is a will among all stakeholders to transform the tourism industry. Some of the key challenges raised by the study on the efforts towards greater BEE were lack of finance for BEE businesses, access to the market and lack of skills. Professionalism and good quality service of international standards was also seen to be very important by respondents. The report also looks at two successful deals that were brokered in the tourism industry, namely one by Sun International and the other, the merger between Grass Route Tours and African Eagle Day Tours. In the fieldwork twenty businesses were interviewed, ranging from accommodation and tour operator to restaurants. This was not a random sample, but rather an attempt to target those that were part of the database of Cape Town Routes Unlimited (CTRU). The research tool used by the author of this report was a qualitative and quantitative structured questionnaire. The responses shed further light on some of the Black Economic Empowerment challenges faced by the Western Cape tourism industry. These results will supplement information already available to Cape Town Routes Unlimited. Eventually the findings will be tabled and recommended to relevant stakeholders for action.

AFRIKAANSE OPSOMMING: Die Weskaapse toerismebedryf bied ‘n verskeidenheid aantreklikhede en het die potensiaal om te groei oor die volgende paar jaar. Cape Town Routes Unlimited (CTRU) statistieke toon dat die Weskaap een van die drie provinsies landwyd is wat die meeste toeriste groei oor die laaste paar jaar getoon het. Die Weskaap se grootste uitdaging is nou om meer geleenthede in die hoofstroom van die bedryf te bied aan die voorheen onderdrukte individuë. Oor die algemeen beskou belangegrope in die bedryf die BEE as ‘n belangrike middel tot transformasie. Die vordering is tot dusver egter nog maar min, alhoewel daar eenstemmigheid bestaan om die toerismebedryf te omskep en te transformeer. Die studie toon die grootste struikelblokke tot vinniger BEE as die volgende: ‘n tekort aan finansiering vir BEE besighede asook ‘n tekort aan ondervinding en bekwaamheid. Professionalisme sowel as dienskwaliteit (vergeleke met internasionale standaarde) word ook as belangrik beskou. Twee suksesvolle BEE–onderhandelinge word in die studie in besonderhede bespreek, naamlik Sun International en die samesmelting van Grass Route Tours and African Eagle Day Tours. Die studie verwerk onderhoude wat gevoer is met twintig besighede wat akkommodasie, toeroperateurs sowel as restaurante ingesluit het. Dit omvat nie ‘n steekproef nie, maar is gebaseer op die CTRU databasis. Die onderhoude is gevoer met ‘n gestruktureerde kwalitatiewe en ‘n kwantitatiewe vraelys. Uit die terugvoerings het verdere BEE stuikelblokke vorendag gekom. Dit is aanvullend tot informasie verkry vanaf CTRU. Al hierdie resultate sal in verwerkte vorm aan belanghebbende groepe beskikbaar gestel word.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/825
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