When does it pay to be carbon neutral?
Thesis (MBA)--Stellenbosch University, 2012.
Companies produce carbon and GHG emissions in the course of doing business. Climate change issues and the impact of global warming affect business conditions. Companies need to deal with these issues and to introduce procedures for their mitigation. They can also aim to formulate strategies to enable the company to achieve a sustainable future. This study was designed to evaluate the motivation for South African businesses to voluntarily invest in becoming carbon neutral and to assess the payoff when adopting such strategies. This study has defined the concept of carbon neutrality, the opportunities of pursuing such a strategy and the risks of not doing so for the purpose of understanding the motivational drivers. An adapted framework was developed to assess whether or not such strategies are attractive. The empirical study examined four companies in terms of motivation. The exploratory case studies were compared to the descriptions and the frameworks discussed in the literature review. The study should serve to inform other companies of the possible opportunities and risks of lowcarbon initiatives. Exploring the methods leading to carbon neutrality should also serve as a tool for companies willing to participate in such projects.