The benefits of agritourism : two case studies in the Western Cape

Van Niekerk, Chantell (2013-03)

Thesis (MPhil)--Stellenbosch University, 2013.

Thesis

ENGLISH ABSTRACT: The amalgamation of the two large industries, agriculture and tourism, created a new industry called agritourism. Current farming practices are not securing employment opportunities for farm workers, and this situation will be aggravated by the increased economic pressures on farming. Agritourism is seen as a diversification option which could assist in creating jobs for the vulnerable and unemployed farm community, while at the same time create financial incentives to the farmer. This study specifically focused on the advantages which could be derived from agritourism, with Sen’s Capabilities Theory being used as frame of reference when determining the non-financial benefits accruing to the local community on the farm. A qualitative research approach was followed and information was gathered through interviews, observations and being embedded in the researched spaces. Two case study sites were used for primary research, Keisies Cottages (situated outside Montagu) and Tierhoek Cottages (situated outside Robertson). The management approach applied on the farms play an important role in developing the farm workers’ capabilities, entitlements and functionings as articulated in Sen’s Capabilities Theory. The two South African agritourism case study sites were found to follow some of the international trends identified during the literature review of this study but also offered new findings relevant to the South African context. Although agritourism is seen as a diversification strategy to ensure survival for most farmers, such strategies offer both financial and non-financial benefits to the broader farming community while having the potential to create a refuge for urban dwellers and assist visitors to reconnect with the farmers and their produce. This research contributes to the South African agritourism literature, which is currently limited. By highlighting some of the advantages of this industry, this research could also assist farm owners who are considering agritourism as a diversification strategy.

AFRIKAANSE OPSOMMING: `n Nuwe industrie genaamd agritoerisme word geskep wanneer twee groot industriee, landbou en toerisme, amalgameer. Huidige landbou praktyke verseker nie werksgeleenthede vir plaaswerkers nie, en hierdie situasie sal vererger word deur verhoogde ekonomiese druk op landbou. Agritoerisme word gesien as a diversifiserings opsie wat kan help om werksgeleenthede te skep vir die weerlose en werklose plaaswerkers. Hierdie studie het veral gefokus op die voordele wat geskep word deur agritoerisme, en Sen se Vermoëns Teorie is gebruik as verwysingsraamwerk wanneer die niefinansiële voordele ondersoek is van die plaasgemeenskap. `n Kwalitatiewe navorsingsbenadering is gevolg en inligting is ingesamel deur middel van onderhoude, obserwasies en om in die navorsingsspasie te wees. Twee gevallestudie liggings is gebruik vir die primêre navorsing, Keisies Cottages (geleë buite Montagu) en Tierhoek Cottages (geleë buite Robertson). Die bestuursbenadering wat gevolg word op die plase speel `n rol in die ontwikkeling van die plaaswerkers se vermoëns, aansprake en funksionerings, soos bespreek in Sen se teorie. Die twee Suid-Afrikaanse gevallestudie liggings het sommige internasionale tendense gevolg soos wat geidentifiseer is tydens die literatuur studie, maar het ook unieke Suid- Afrikaanse bevindinge tot gevolg gehad. Alhoewel agritoerisme gesien word as `n divesifisering strategie wat oorlewing verseker vir meeste plaaseienaars, bied hierdie strategie finansiële en nie-finansiële voordele aan die breër plaasgemeenskap, terwyl dit die potensiaal het om `n toevlugsoord te skep vir stadsbewoners en dit kan help om besoekers met boere en hul produkte te skakel. Hierdie navorsing dra by tot die Suid-Afrikaanse agritoerisme literatuur wat tans beperk is. Deur sommige voordele van hierdie industrie te beklemtoon, kan hierdie navorsing boere leiding bied wat agritoerisme oorweeg as diversifiseringsstrategie.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/80008
This item appears in the following collections: