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E-commerce web site evaluation : developing a framework and method for the systematic evaluation of e-commerce web sites and using correspondence analysis to represent the results graphically per industry

Van der Merwe, Rian (Stellenbosch : Stellenbosch University, 2001-12)

ENGLISH ABSTRACT: The corporate web site is essential to companies who use the Internet for e-commerce purposes. For these companies, the web site is the platform used to communicate with customers and facilitate business ...