• Designing a framework to design a business model for the "bottom of the pyramid" population 

      Ver Loren van Themaat, Tanye; Schutte, C. S. L.; Lutters, D.; Kennon, D. (Southern African Institute for Industrial Engineering, 2013-11)
      ENGLISH ABSTRACT: This article presents a framework for developing and designing a business model to target the bottom of the pyramid (BoP) population. Using blue ocean strategy and business model literature, integrated ...