The application of new product development principles in the pharmaceutical industry : a replication study of marketing practitioners� perceptions
Date
2002
Authors
Terblanche NS
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
Ekonomiese En Bestuurswetenskappe
Ondernemingsbestuur
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Ondernemingsbestuur
Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
Keywords
Citation
Bestuursdinamika: Kontempor�re Navorsing / Management Dynamics: Contemporary Research