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An analysis of Red Bull energy drink and the strategic marketing process during the first 10 years and the energy drink market in South Africa (Stellenbosch : Stellenbosch University, 2008-12)ENGLISH ABSTRACT: Red Bull is probably one of the most interesting brands ever created. Since its launch in Austria in 1986 and the launch in South Africa in November 1997, Red Bull has caused a stir. Dietrich Mateschitz ...