Now showing items 1-3 of 3

  • Fresh, new take 

    Haw, Penny (Stellenbosch : University of Stellenbosch Business School, 2008-08)
    Coming, to a space near you soon, a new-look advertising campaign created by the business school’s new agency. PENNY HAW asked about the rationale behind the changes.

  • Towards the development of a framework for measuring the effectiveness of product placement 

    Govender, Kerensa A. (Stellenbosch : Stellenbosch University, 2014-04)
    ENGLISH ABSTRACT: A product placement or placement occurs when a brand is integrated into a film, game or sitcom for advertising purposes. This integration can either be in the form of a visual placement, verbal placement ...

  • Truth in collective investment fund advertising : evidence on future performance and fund flows 

    Scott, Angelique (Stellenbosch : Stellenbosch University, 2004-12)
    ENGLISH ABSTRACT: In this study project, the performance and fund flows to open-end collective investment schemes available in South Africa that are advertised in the Personal Finance newspaper and Financial Mail magazine, ...