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(Stellenbosch : University of Stellenbosch Business School, 2008-08)Coming, to a space near you soon, a new-look advertising campaign created by the business school’s new agency. PENNY HAW asked about the rationale behind the changes.
(Stellenbosch : Stellenbosch University, 2014-04)ENGLISH ABSTRACT: A product placement or placement occurs when a brand is integrated into a film, game or sitcom for advertising purposes. This integration can either be in the form of a visual placement, verbal placement ...
(Stellenbosch : Stellenbosch University, 2004-12)ENGLISH ABSTRACT: In this study project, the performance and fund flows to open-end collective investment schemes available in South Africa that are advertised in the Personal Finance newspaper and Financial Mail magazine, ...