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    • Faculty of Economic and Management Sciences
    • Department of Industrial Psychology
    • Research Articles (Industrial Psychology)
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    The elaboration and empirical evaluation of the De Goede learning potential structural model 

    Van Heerden, S.; Theron, C. (AOSIS, 2014)
    As a direct result of having segregated amenities and public services during the Apartheid era where Black individuals were provided with services inferior to those of White individuals, the country is currently challenged ...
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    The influence of ethical leadership on trust and work engagement : an exploratory study 

    Engelbrecht, Amos S.; Heine, Gardielle; Mahembe, Bright (AOSIS Publishing, 2014-11-26)
    Orientation: Work engagement is increasingly becoming an important outcome for organisational success. A trusting and ethical relationship between leaders and followers is likely to positively contribute to the work ...
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    Measuring the impact of branded alcohol advertising and price on brand versus segment consumption 

    Terblanche-Smit, Marlize; Du Preez, Ronel; Van Der Spuy, Tiaan (The Clute Institute, 2014-12)
    Branded advertising, a foundation of brand-building efforts, seek to persuade consumers to select a specific brand over a competitor brand. The objective of this study was to examine the effectiveness of branded advertising ...
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    A preliminary study to assess the construct validity of a cultural intelligence measure on a South African sample 

    Mahembe, Bright; Engelbrecht, Amos S. (AOSIS Publishing, 2014-09)
    Orientation: Cultural intelligence is an essential social competence for effective individual interaction in a cross-cultural context. The cultural intelligence scale (CQS) is used extensively for assessing cultural ...

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    AuthorEngelbrecht, Amos S. (2)Mahembe, Bright (2)Du Preez, Ronel (1)Heine, Gardielle (1)Terblanche-Smit, Marlize (1)Theron, C. (1)Van Der Spuy, Tiaan (1)Van Heerden, S. (1)SubjectAdvertising -- Alcoholic beverages -- South Africa (1)Advertising -- Brand name products -- South Africa (1)Affirmative development -- South Africa (1)Brand choice -- South Africa (1)Business ethics (1)Consumer preferences -- South Africa (1)Cultural intelligence -- Measurement -- South Africa (1)Employees motivation (1)Leadership -- Moral and ethical aspects (1)Learning ability (1)... View MoreDate Issued
    2014 (4)
    Has File(s)Yes (4)
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