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SUNScholar Research Repository

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  • Store image : scale implementation. Part 3 
    Du Preez, Ronel   Visser, Elizabeth   Janse van Noordwyk, Hester (AOSIS OpenJournals, 2008-11)
    This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability ...
  • Store image : toward a conceptual model. Part 1 
    Du Preez, Ronel   Visser, Elizabeth   Janse van Noordwyk, Hester (AOSIS OpenJournals, 2008-11)
    The lack of a universal definition and conceptual model of store image guided the aims for this research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate a definition of store ...