Now showing items 1-2 of 2
The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt
(Stellenbosch : Stellenbosch University, 2002-12)
ENGLISH ABSTRACT: Sponsorship marketing, as part of the integrated marketing communication programme, is a relatively new field of application. There is still a lack of research in many areas of this field, especially ...
Economic value added (EVA) : the essence to creating real wealth?
(Stellenbosch : Stellenbosch University, 1999-11)
ENGLISH ABSTRACT: Basic corporate finance and microeconomic theory indicate that the primary financial directive of any firm ought to be to maximise the wealth of the shareholders. This objective benefits all stakeholders ...