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Some theoretical perspectives of co-creation and co-production of value by customers
(AOSIS Publishing, 2014-05)
Orientation: The initial introduction of co-production and co-creation in the marketing literature in all likelihood was in 1986 when Kotler used the term ‘prosumer’ (initially coined by Toffler in 1980) to refer to customers ...
Customer interaction with controlled retail mix elements and their relationships with customer loyalty in diverse retail environments
(Academy of Business and Retail Management, 2017)
Customer loyalty as an outcome holds various advantages for a retailer. It is therefore important that a retailer provides the type and level of retail mix elements for interaction that customers’ desire and which results ...