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Nature of the relationship between strategic leadership, operational strategy and organisational performance
Since the mid-1980s a growing body of leadership research has focused on strategic leadership, in contrast to managerial and visionary leadership. It focused on how top leadership makes decisions in the short term that ...
Some theoretical perspectives of co-creation and co-production of value by customers
(AOSIS Publishing, 2014-05)
Orientation: The initial introduction of co-production and co-creation in the marketing literature in all likelihood was in 1986 when Kotler used the term ‘prosumer’ (initially coined by Toffler in 1980) to refer to customers ...