SUNScholar
⇒
Faculty of Economic and Management Sciences
⇒
Department of Business Management
⇒
Doctoral Degrees (Business Management)
⇒
Browsing by Issue Date

Browsing by Issue Date

Now showing items 1-4 of 4

The development of an instructional design model as a strategic enabler for sustainable competitive advantage

Le Roux, Leonie (Stellenbosch : Stellenbosch University, 2008-12)

Organisations increasingly operate in an environment of continuous change and turbulence which places new demands on the choice of business and supportive strategies relevant not only to the sustainable competitive advantage ...
Fund and manager characteristics : determinants of investment performance

Brown, Warren Gerhard Pearce (Stellenbosch : Stellenbosch University, 2008-12)

The objective of this study is to provide a new approach to assessing fund management and to establish whether there is empirical support for this approach. The new approach will improve investors’ decision making with ...
The impact of fear appeal advertising on disposition formation in HIV/Aids related communication

Terblanche-Smit, Marlize (Stellenbosch : Stellenbosch University, 2008-12)

Research to guide marketing practitioners in social issue-related communication remains underexplored. The increases in various social problems have caused practitioners to return to fear appeals as motivation to influence ...
The management of long-term marketing relationships in business-to-business financial services

Theron, Edwin (Stellenbosch : Stellenbosch University, 2008-12)

Since relationship marketing re-emerged as an approach to marketing, the concept was met with a great deal of interest. This interest resulted in relationship marketing being researched extensively, whilst businesses ...