Browsing Doctoral Degrees (Business Management) by Title
Now showing items 21-33 of 33
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The impact of fear appeal advertising on disposition formation in HIV/Aids related communication
(Stellenbosch : Stellenbosch University, 2008-12)Research to guide marketing practitioners in social issue-related communication remains underexplored. The increases in various social problems have caused practitioners to return to fear appeals as motivation to influence ... -
The impact of labour-related risks on financial investment decision-making regarding long-term insurance assets
(Stellenbosch : Stellenbosch University, 2001-12)ENGLISH ABSTRACT: Notwithstanding the importance of institutional financial investments and labour to the South African economy, relatively little attention has been paid by researchers to the interdependence of these ... -
The impact of strategic leadership on the operational strategy and performance of business organisations in South Africa
(Stellenbosch : University of Stellenbosch, 2010-12)ENGLISH ABSTRACT: The turbulent and rapidly changing world, including South Africa, has created a society craving for speed and action. Future leaders, therefore, face incredible pressures to deliver immediate results, ... -
The influence of cause-related marketing campaign structural elements on consumer intention, attitude and perception.
(Stellenbosch : Stellenbosch University, 2016-12)ENGLISH SUMMARY : Cause-related marketing is a transaction-based approach characterised by an offer from a firm to make a contribution to a donation recipient when consumers purchase a particular cause-linked product. It ... -
Key factor intrapreneurship : the development of a systems model to facilitate the perpetuation of entrepreneurship in the larger South African organisation
(Stellenbosch : Stellenbosch University, 2002-12)ENGLISH ABSTRACT: This study focuses on corporate entrepreneurship or intrapreneurship. Current research on the subject focuses on traditional theory of intrapreneurship in which the creation, structure and focus of ... -
Kreatiwiteit in Suid-Afrikaanse klein- en mediumgroot ondernemings
(Stellenbosch : University of Stellenbosch, 1996-03)ENGLISH ABSTRACT: The development of small to medium enterprises (SME's) has various advantages for a country's economy, inter alia the creation of job opportunities. South African SME's are expected to realise these ... -
Links between stock market development and key economic growth variables : the case of selected African countries
(Stellenbosch : Stellenbosch University, 2007-03)ENGLISH ABSTRACT: This thesis is a collection of eight essays on links between stock market development and economic growth in selected African countries. In the first essay an overall index of stock market development ... -
The management of long-term marketing relationships in business-to-business financial services
(Stellenbosch : Stellenbosch University, 2008-12)Since relationship marketing re-emerged as an approach to marketing, the concept was met with a great deal of interest. This interest resulted in relationship marketing being researched extensively, whilst businesses ... -
A motivational perspective on the user acceptance of social media
(Stellenbosch : Stellenbosch University, 2016-03)ENGLISH ABSTRACT: The use of social media as a unique marketing communication tool to engage with a new age of consumers has become an essential element of any organisation's strategic planning. On social media sites, ... -
Relationship between corporate governance and firm performance : an African perspective
(2007-12)Corporate Governance has engaged the attention of academics and practitioners alike for some time now. It is sad to note, however, that most of the studies carried out in this area have been conducted in countries such as ... -
Strategic alliances between communities, with special reference to the twinning of South African provinces, cities and towns with international partners
(Stellenbosch : University of Stellenbosch, 2011-10)ENGLISH ABSTRACT: The international relations of regions, cities and towns include a variety of activities of which the phenomenon of twinning, or the establishment of a relationship with a community in a foreign country, ... -
A strategic architecture and its role in enhancing the performance of commercial web-enabled enterprises
(Stellenbosch : University of Stellenbosch, 2005-12)In the economic paradigm of the previous century a well-crafted strategy delivered successful competitive advantage. This research questions whether, with the advent of the internet and its networked economy, this premise ... -
'n Studie van aspekte wat 'n rol speel in die formulering van 'n bemarkingsbeleid en -strategie vir die Kleurlingmark in die Kaapse Skiereiland
(Stellenbosch : Stellenbosch University, 1978)
