Browsing Doctoral Degrees (Business Management) by Title
Now showing items 28-33 of 33
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The management of long-term marketing relationships in business-to-business financial services
(Stellenbosch : Stellenbosch University, 2008-12)Since relationship marketing re-emerged as an approach to marketing, the concept was met with a great deal of interest. This interest resulted in relationship marketing being researched extensively, whilst businesses ... -
A motivational perspective on the user acceptance of social media
(Stellenbosch : Stellenbosch University, 2016-03)ENGLISH ABSTRACT: The use of social media as a unique marketing communication tool to engage with a new age of consumers has become an essential element of any organisation's strategic planning. On social media sites, ... -
Relationship between corporate governance and firm performance : an African perspective
(2007-12)Corporate Governance has engaged the attention of academics and practitioners alike for some time now. It is sad to note, however, that most of the studies carried out in this area have been conducted in countries such as ... -
Strategic alliances between communities, with special reference to the twinning of South African provinces, cities and towns with international partners
(Stellenbosch : University of Stellenbosch, 2011-10)ENGLISH ABSTRACT: The international relations of regions, cities and towns include a variety of activities of which the phenomenon of twinning, or the establishment of a relationship with a community in a foreign country, ... -
A strategic architecture and its role in enhancing the performance of commercial web-enabled enterprises
(Stellenbosch : University of Stellenbosch, 2005-12)In the economic paradigm of the previous century a well-crafted strategy delivered successful competitive advantage. This research questions whether, with the advent of the internet and its networked economy, this premise ... -
'n Studie van aspekte wat 'n rol speel in die formulering van 'n bemarkingsbeleid en -strategie vir die Kleurlingmark in die Kaapse Skiereiland
(Stellenbosch : Stellenbosch University, 1978)