Now showing items 1-2 of 2
Determining a method to measure the capital intensity for enterprises listed in the industrial sector of the Johannesburg Stock Exchange for the period 1989 to 1996
(Stellenbosch : Stellenbosch University, 2001-04)
ENGLISH ABSTRACT: A definite need exists for a measure which can be used to determine the degree of capital intensity of an enterprise. One of the main reasons why it is important to determine if an enterprise is capital ...
The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt
(Stellenbosch : Stellenbosch University, 2002-12)
ENGLISH ABSTRACT: Sponsorship marketing, as part of the integrated marketing communication programme, is a relatively new field of application. There is still a lack of research in many areas of this field, especially ...