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How social media democratized beauty : South African influencers experiences of the transformation of cosmetics and work in the beauty industry

Roux, Jacquilene (Stellenbosch : Stellenbosch University, 2020-03)

ENGLISH ABSTRACT: Over the last decade the beauty industry has undergone a ‘digital makeover’. Not only have companies selling beauty products adopted a digital language, but the way in which beauty products are being ...