Now showing items 1-3 of 3
The management of long-term marketing relationships in business-to-business financial services
(Stellenbosch : Stellenbosch University, 2008-12)
Since relationship marketing re-emerged as an approach to marketing, the concept was met with a great deal of interest. This interest resulted in relationship marketing being researched extensively, whilst businesses ...
Trust in an unwanted service environment : the case of pregnancy termination counselling services
(AOSIS Publishing, 2014-08)
Orientation: The South African Termination of Pregnancy Act (No 92 of 1996) promotes the use of non-mandatory counselling before and after a pregnancy is terminated. The reality is, however, that not all women who are ...
Kerktoewyding deur die jonger generasies : hou verhoudingsbemarking die sleutel?
(Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2015-09)
Tradisioneel fokus nie-winssoekende organisasies op die ouer generasies wanneer fondswerwing en ondersteuning verlang word, eerder as jonger generasies (soos Generasie Y). Hierdie benadering blyk egter kortsigtig te wees, ...