Author

Now showing items 1-1 of 1

  • The influence of selected senses on consumer experience : a brandy case 

    Pentz, Chris D.; Gerber, Charlene (The Department of Business, University of Johannesburg, 2013-05)
    Orientation: Sensory marketing has become a popular marketing technique to enhance consumer experience. Researchers have suggested that marketers should incorporate as many senses as possible in order for sensory marketing ...