Browsing Department of Business Management by Title
Now showing items 1-20 of 199
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Die allokasie van hulpbronkoste as deel van 'n begrotingstoedelingsmodel vir hoer onderwysinstellings
(Stellenbosch : Stellenbosch University, 2008-03)Universities manage their administrative and financial operations traditionally by means of cost centres in the form of faculties, departments and divisions. In these cost centres financial performance is purely measured ... -
An analysis of the current nature, status and relevance of data mining tools to enable organizational learning
(Stellenbosch : Stellenbosch University, 2002-12)ENGLISH ABSTRACT: The use of technological tools has developed rapidly over the past decade or two. As one of the areas of business technology, Data Mining has been receiving substantial attention, and thus the study ... -
An analysis of the solar service provider industry in the Western Cape
(Stellenbosch : Stellenbosch University, 2012-12)ENGLISH ABSTRACT: Scientists agree that the rising electricity usage of the rapidly growing human race to improve its standard of living is negatively affecting the environment. To create a sustainable environment for ... -
An analysis of trust amongst customers of independent community pharmacies
(Stellenbosch : Stellenbosch University, 2018-03)ENGLISH SUMMARY : “Trust is the glue of life. It's the foundational principle that holds all relationships.” – Stephen Covey Healthcare involves an element of uncertainty and risk for the vulnerable individual who is ... -
The application of fundamental indexing to the South African equity market for historical data dating back to 1996
(Stellenbosch : University of Stellenbosch, 2009-03)Measuring the performance of any financial portfolio is only relevant if compared relative to another similar portfolio. Over the years the norm in the industry has been to use market capitalisation indices as benchmarks ... -
The application of new product development principles in the pharmaceutical industry : a comparative study of marketing practitioners' perceptions
(Stellenbosch : Stellenbosch University, 2001-03)ENGLISH ABSTRACT: New products are indispensable to the growth of the modem business enterprise. Increased global and local competition, better informed consumers, rapidly changing technology and the short life span of ... -
Are consumers’ quality perceptions influenced by brand familiarity, brand exposure and brand knowledge? results from a wine tasting experiment
(AOSIS, 2017)Theory posits that, over time, placebo-type brand-equity effects may develop through the process of wine purchase and consumption. This being so, the extent to which factors like brand familiarity, brand exposure and brand ... -
Assessing brand fit using conjoint analysis
ENGLISH ABSTRACT: Many studies have been conducted on the occurrence of brand image transfer, but very few of them have focused on one of the most important determinants of such transfer namely, brand fit. Brand image ... -
Assessing brand image transfer in sponsorship
(Stellenbosch : University of Stellenbosch, 2010-12)ENGLISH ABSTRACT: Marketing literature has revealed that sponsorship is a key marketing communication tool used to break through promotional clutter. Sponsorship is a means by which marketing managers are able to transfer ... -
Assessing the attitudes and perceptions of councillors and officials on integrated development planning : a case study-the Municipality of Stellenbosch
(Stellenbosch : Stellenbosch University, 1999-09)ENGLISH ABSTRACT: Local Government in South Africa had undergone radical changes since the first democratic Local Government elections were held in 1995 and 1996. It was generally known that Local Government in South ... -
Assessing the business case for environmental, social and corporate governance practices in South Africa
(Stellenbosch : Stellenbosch University, 2018-04)ENGLISH SUMMARY : Firms, their stakeholders and society at large are increasingly confronted with sustainability-related challenges, such as climate change, the depletion of natural resources, and energy security. In the ... -
An assessment of consumers’ subconscious responses to frontline employees’ attractiveness in a service failure and recovery situation
(AOSIS Publishing, 2017)Background: Initial analyses of the impact of physical attractiveness in a business context have supported the ‘what is beautiful is good’ contention. However, in circumstances characterised by negative emotions, duress ... -
Assessment of how supporters become attached to a sports team
(Stellenbosch : Stellenbosch University, 2012-03)ENGLISH ABSTRACT: In social psychology, social scientists have become interested in explaining social behaviour: how and why individuals become attached and why they pursue on-going close relationships. The investment ... -
An assessment of the antecedents of church commitment
(Stellenbosch : Stellenbosch University, 2011-12)ENGLISH ABSTRACT: The conception of relationship marketing has led to an increased interest in organisations developing long-term relationships with their members or clients. The emphasis has shifted from a transaction-based ... -
The behaviour of financial ratios for capital intensive and labour intensive enterprises during an upswing and decline phase of the economic cycle
(Stellenbosch : Stellenbosch University, 2001-04)ENGLISH ABSTRACT: Financial performance ratios are generally based on a set of financial statements without taking cognisance of other factors that could affect the measurement of performance. The behaviour of financial ... -
Die belangrikheid van die verskillende dimensies van verpakking vir generasie X en Y : 'n toepassing in die kosmetiese bedryf
(Stellenbosch : Stellenbosch University, 2003-04)ENGLISH ABSTRACT: The usage of product packaging and generation specific marketing in order to influence and persuade consumers to buy specific products are being used more often resulting packaging in being more ... -
Die bepaling van hindernisse in die uitvoer van wyn : met spesifieke verwysing na die Wes-Kaap
(Stellenbosch : Stellenbosch University, 1999-12)ENGLISH ABSTRACT: South Africa really only gained access to international markets after 1994, with the lifting of the sanctions that had been instituted on account of South African Apartheid policy. During the years of ... -
Brand recognition in television advertising : the influence of brand presence and brand introduction
(AOSIS Publishing, 2014-05)Purpose: To assess the relationship between brand recognition and brand presence and brand introduction. Problem investigated: Brand recognition and recall are established advertising effectiveness measurements to assess ... -
Branding of services, with special reference to the financial services sector : a preliminary study
(Stellenbosch : Stellenbosch University, 1999-10)ENGLISH ABSTRACT: Services permeate all aspects of peoples lives, privately and at work. Modem society relies on an increasing number of services. Financial services within this group play a major role in transacting ... -
Building industry and organizational fitness : nature, measurement and development
(Stellenbosch : Stellenbosch University, 2003-03)ENGLISH ABSTRACT: It is well understood that the advancement in information technology and increasing globalization has led our business environment to become much more complex and uncertain. Similarly the appropriateness ...
