Subject

Now showing items 1-1 of 1

The application of new product development principles in the pharmaceutical industry : a comparative study of marketing practitioners' perceptions

Venter, Gertruida Helena Christina (Stellenbosch : Stellenbosch University, 2001-03)

ENGLISH ABSTRACT: New products are indispensable to the growth of the modem business enterprise. Increased global and local competition, better informed consumers, rapidly changing technology and the short life span of ...