Die tipering van verbruikerslewenstyle

Fox, Ronel (1989-03)

Thesis (MEcon)--Stellenbosch University, 1989.

Thesis

ENGLISH ABSTRACT: The primary goal of this research project is the typifying of consumer lifestyles. To attain this goal a comprehensive literature study is undertaken whereafter a questionnaire is constructed to measure consumer lifestyles within a student's community. Four typifications are constructed based upon various questionnaire variables with the help of three computer programmes. The following four groupings with typical lifestyles are reported: (1) The apathetic group (2) The artistic, socially uninvolved, bookworm (3) Politically active, social integrated group (4) The first-class group

AFRIKAANSE OPSOMMING: Die hoofdoel van hierdie studie is die tipering van verbruikerslewenstyle. Om hierdie doel te bereik is daar na afloop van 'n uitgebreide literatuurstudie 'n vraelys opgestel om die lewenstyle van verbruikers binne 'n studentegemeenskap te meet. Tipering van vier groepe is gedoen op grond van verskeie vraelysveranderlikes met behulp van drie rekenaarpakkette. Die volgende vier groeperings is getipeer: (1) Die apatiese groep (2 ) Die kunssinnige, sosiaal onbetrokke, boekwurm (3) Polities aktiewe, sosiaal geintegreerdes (4) Die voortreflikes

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/66821
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