Identifying psychological and socio-cultural characteristics of the coloured policyholder market segment in the Western Cape : a psychographic profile analysis in the life assurance industry

Bruce, Ferdinand C.(Ferdinand Christoffel) (1988)

Thesis (M.Econ.) -- University of Stellenbosch, 1988.

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Thesis

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/66336
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