n Ondersoek na die verbruikersmark van vars groente en vrugte in die Wes-Kaap : 'n behoeftestudie

dc.contributor.advisorDu Toit, J. B.
dc.contributor.authorSaayman, Jacob Johannes
dc.contributor.otherStellenbosch University. Economic and Management Sciences. Dept. of Industrial Psychology.
dc.descriptionThesis (MComm)--Stellenbosch University, 1986.
dc.description.abstractENGLISH ABSTRACT: This section of the researchproject examines the needs of the consumer in the Western Cape, with regard to the packaging of fresh produce. Information was obtained by means of questionnaires and analysed by a computer: the chi-square was used to determine statisfactical significance. It was found that the consumer prefers .prepacked fresh produce with the proviso that the product remains visible, for instance the guaze type bagen_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: sien item vir volteks.af_ZA
dc.format.extent134 p. : ill.
dc.publisherStellenbosch : Stellenbosch University
dc.subjectFruit -- Packaging -- South Africa -- Western Capeen_ZA
dc.subjectVegetables -- Packaging -- South Africa -- Western Capeen_ZA
dc.subjectConsumers' preferences -- South Africa -- Western Capeen_ZA
dc.subjectMarketing research -- South Africa -- Western Capeen_ZA
dc.subjectDissertations -- Industrial psychologyen_ZA
dc.subjectTheses -- Industrial psychologyen_ZA
dc.titlen Ondersoek na die verbruikersmark van vars groente en vrugte in die Wes-Kaap : 'n behoeftestudieaf_ZA
dc.rights.holderStellenbosch University

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