n Ondersoek na die verbruikersmark van vars groente en vrugte in die Wes-Kaap : 'n behoeftestudie

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dc.contributor.advisor Du Toit, J. B.
dc.contributor.author Saayman, Jacob Johannes
dc.contributor.other Stellenbosch University. Economic and Management Sciences. Dept. of Industrial Psychology.
dc.date.accessioned 2012-08-27T12:08:47Z
dc.date.available 2012-08-27T12:08:47Z
dc.date.issued 1986-12
dc.identifier.uri http://hdl.handle.net/10019.1/65276
dc.description Thesis (MComm)--Stellenbosch University, 1986.
dc.description.abstract ENGLISH ABSTRACT: This section of the researchproject examines the needs of the consumer in the Western Cape, with regard to the packaging of fresh produce. Information was obtained by means of questionnaires and analysed by a computer: the chi-square was used to determine statisfactical significance. It was found that the consumer prefers .prepacked fresh produce with the proviso that the product remains visible, for instance the guaze type bag en_ZA
dc.description.abstract AFRIKAANSE OPSOMMING: sien item vir volteks. af_ZA
dc.format.extent 134 p. : ill.
dc.language.iso af_ZA
dc.publisher Stellenbosch : Stellenbosch University
dc.subject Fruit -- Packaging -- South Africa -- Western Cape en_ZA
dc.subject Vegetables -- Packaging -- South Africa -- Western Cape en_ZA
dc.subject Consumers' preferences -- South Africa -- Western Cape en_ZA
dc.subject Marketing research -- South Africa -- Western Cape en_ZA
dc.subject Dissertations -- Industrial psychology en_ZA
dc.subject Theses -- Industrial psychology en_ZA
dc.title n Ondersoek na die verbruikersmark van vars groente en vrugte in die Wes-Kaap : 'n behoeftestudie af_ZA
dc.type Thesis
dc.rights.holder Stellenbosch University


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