An explorative study to determine the effectiveness of Vodacom (Pty) Ltd. : Western Region’s advertising and promotional expenditure

Muller, Jacob-Frans du Plessis (2009-12)

Thesis (MBA (Business Management))--University of Stellenbosch, 2009.

Thesis

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/6433
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