Now showing items 1-2 of 2
The alignment of customer relationship management (CRM) strategies with overall organizational forces and strategies
(Stellenbosch : Stellenbosch University, 2005-03)
ENGLISH ABSTRACT: Customer Relationship Management (CRM) systems are increasingly becoming strategic business imperatives to organizations. This thesis states that many companies do fail to get the intended returns from ...
Competitive analysis : a tool to enhance the process of strategy formulation
(Stellenbosch : University of Stellenbosch, 2006-03)
It is well understood that the modern business environment has become a very complex and uncertain arena. The only way that the modern organization can survive under these circumstances, is by “crafting” a strategy that ...