Brand-building : a telling story

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Brand-building : a telling story

Van Loggerenberg, Marthinus   Herbst, Frikkie
Date Issued: 2010

Abstract:

Why word-of-mouth marketing speaks to the important consumer community of black middle-class women in South Africa.
Please cite this item using this persistent URL: http://hdl.handle.net/10019.1/5746

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