Brand-building : a telling story

Van Loggerenberg, Marthinus ; Herbst, Frikkie (2010)

Article

Why word-of-mouth marketing speaks to the important consumer community of black middle-class women in South Africa.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/5746
This item appears in the following collections: