Transport marketing and strategic management for the road transport operator
Date
1998
Authors
Ferreira, Lloyd Douglas
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Thesis (M. Comm.) -- University of South Africa, 1998.
Full text to be digitised and attached to bibliographic record.
Full text to be digitised and attached to bibliographic record.
Keywords
Transportation, Automotive -- Marketing, Strategic planning, Transportation, Automotive -- Planning, Transportation, Automotive -- Management, Dissertations -- Transport economics