Reformulation of an international strategy and the implementation thereof for a commercial business unit within the South African armament industry

Otto, Gerhardt (1998-12)

Thesis (MBA (Business Management))--University of Stellenbosch, 1998.

Thesis

ENGLISH ABSTRACT: The study project reformulates an international strategy by following a systematic process of executive strategic tasks. These tasks are to determine the current strategy, the strategic intent, perform a gap analysis, scan the external and internal environment, determine the competitive advantage and strategy formulation in the international market, perform a situation analysis, potential alliances and the implementation of the strategy. The industry sector studied is the Airborne Surveillance market which is serviced by military and commercial product suppliers. A strong parallel is then drawn between this international strategy plan and champion companies for the new millennium.

AFRIKAANSE OPSOMMING: Hierdie werkstuk herformuleer 'n internasionale strategie deur 'n sistematiese proses van strategiese take uit te voer. Hierdie take is om die volgende te bepaal: die huidige strategie, die beoogde strategie, die gapingsanalise, skandering van die eksterne en interne omgewing, om die kompeterende voordeel te bepaal, 'n situasie analise te doen, 'n strategiese formulering vir die internasionale mark, moontlike alliansies en die implementering van hierdie strategie. Die industrie wat ondersoek word is die Lugobservasie mark wat bedien word deur die militere en siviele produkverskaffers. 'n Sterk parallel word getrek tussen hierdie internasionale strategiese plan en wenner maatskappye vir die nuwe millennium.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/5548
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