A strategic business plan with emphasis on the marketing of sports footwear and apparel brands in South Africa

Gous, Johannes Jacobus (2001-03)

Thesis (MBA)--Stellenbosch University, 2001.

Thesis

ENGLISH ABSTRACT: It is normally very difficult for an entrepreneur to start a new business. One of the most difficult things is to raise capital from financial institutions or venture capitalists. This mini study project shows the importance of a well thought-through business plan. The business plan not only concentrates on the positives, but will also indicate the risks involved. This will show financial institutions that the entrepreneur is serious about his idea and positive about its chances for success. In the business plan a lot of emphasis are put on the importance of a successful marketing plan. The marketing plan will determine the success of a new business. It is however very important not to loose site of the importance of a very thorough financial and economic review. There will always be risks involved in starting a new business. Entrepreneurship is all about risk-taking by individuals willing to pioneer new paradigms. A successful business plan will however remove some of the risk and make it more attractive to financial institutions.

AFRIKAANSE OPSOMMING: Dit is normaalweg baie moeilik vir 'n entrepreneur on 'n nuwe besigheid te begin. Een van die struikelblokke is die verkryging van kapitaal by finansiële instansies. Hierdie mini werkstuk wys die belangrikheid van 'n wel deurdagte besigheidsplan. Die besigheidsplan konsentreer nie net op die positiewe punte nie, maar wys ook alle risiko's betrokke. Dit wys aan finansiële instansies dat die entrepreneur ernstig is oor sy idee en die kanse vir sukses. In die besigheidsplan word daar baie klem gelê op die belangrikheid van 'n suksesvolle bemarkingsplan. Die bemarkingsplan sal die sukses van die besigheid bepaal. Dit is egter baie belangrik om nie die belangrikheid van 'n volledige finansiële en ekonomiese ondersoek te vergeet nie. Daar sal altyd risiko's betrokke wees by die begin van 'n nuwe besigheid. Entrepeneurskap in essensie is die neem van risiko's deur individue wat bereid is om nuwe paradigmas te ontwikkel.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/52142
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