The Newmed business simulation : the development of the business plan as a tool to demonstrate the importance of business principle application

Smith, Tania (2000-12)

Thesis (MBA)--Stellenbosch University, 2000.

Some digitised pages may appear cut off due to the condition of the original hard copy.


ENGLISH ABSTRACT: The NewCo Medical company (NewCo ) is a simulated manufacturing and marketing company. It manufactures plastic utility goods in the health and baby-care industries, and proceeds to market these goods globally. NewCo intends to raise money in order to fund its operations and marketing drive, since it is poised for huge and imminent growth. The business simulation intends to demonstrate the value and effectiveness of the business plan, and to encourage the reader to investigate the issues that pertain to the successful operation of a business, beyond its description in the business pIan. The reader is invited to analyse the business pIan and its proposed strategies, bearing in mind that the pIan has been developed and presented with a potential investor in mind. This exercise should create an awareness of the importance of a due diligence to be performed before any investment decision can be made.


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