Strategic plan for commercialising innovative technology

Snyman, Christoffel de Wet (2000-12)

Thesis (MBA)--Stellenbosch University, 2000.


ENGLISH ABSTRACT: Technology itself does not currently offer a competitive advantage in this era of technological development. Innovative utilisation and application of technology does, however offer temporary competitive advantages. This innovative utilisation and application of technology is dependant on the creativity and innovation of the entrepreneur. CaliWatch™ makes use of existing technology namely cellular technology, watch technology and medical monitoring technology. The unique application of these technologies gives CaliWatch™competitive advantage in the market. The innovation does not only apply to the technology, but also to strategy and marketing to keep this competitive advantage in the market. This study analyses the different technologies and industries, identifying potential target markets and give projected financial information.

AFRIKAANSE OPSOMMING: Tegnologie op sigself bied tans nie meer mededingende voordele in die era van tegnologiese ontwikkeling nie. Innoverende gebruik en toepassing van tegnologie bied wel tydelike mededingende voordele. Hierdie innoverende toepassing en gebruik berus op die kreatiwiteit en innovasie van die entrepreneur. CaliWatch TM maak gebruik van bestaande tegnologieë, naamlik sellulêre tegnologie, horlosie tegnologie, en mediese monitering tegnologie. Die unieke toepassing van hierdie tegnologieë bied CaliWatchTM mededingende voordeel in die mark. Die innovasie berus nie slegs by die toepassing van tegnologie nie, maar, om die mededinginde voordeel te behou, ook by die strategiese beplanning en bemarking. Hierdie studie ontleed die verskillende tegnologieë en industrieë, identifiseer potentiele teikenmarkte, en maak geprojekteerde finansiële vooruitskouinge.

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