The internationalisation of manufacturing SMEs in the Western Cape

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dc.contributor.advisor De Blois, Lieselotte
dc.contributor.author Esterhuizen, Andre
dc.contributor.other Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business.
dc.date.accessioned 2012-08-27T11:33:27Z
dc.date.available 2012-08-27T11:33:27Z
dc.date.issued 2005-03
dc.identifier.uri http://hdl.handle.net/10019.1/50500
dc.description Thesis (MBA)--Stellenbosch University, 2005.
dc.description.abstract ENGLISH ABSTRACT: The findings of this study regarding company and export profiles correlated largely with the findings of the various studies detailed in the literature review. Given the close correlation with other studies on the same subject, it is the researcher's belief that this study will have a broad application among prospective exporting SMEs, both regionally and nationally. The main findings are set out below. The review of the profile of manufacturing SMEs in the Western Capes uncovered: • a preference for their local markets; • the fact that trade frequencies are relatively high; • that the number of countries entered, represented a relatively narrow focus; • that Europe enjoyed significant support from the respondents; • that SADC and the rest of Africa attract relatively low levels oftradc. Although indicated in the national studies, it was still disappointing to discover the relatively low levels of export propensity (as defined by export sales as a function of total sales) prevalent among exporting SMEs. This was reflected by the fact that: • Only a small percentage of medium-sized SMEs are making inroads in this area. • The growth estimates for expected annual export sales are disappointing and possibly even pointing to a declining trend. The surveyed SMEs indicated that their expansion into international markets is motivated primarily by: • the utilisation of excess capacity; and • the opportunity to grow sales. There also seems to be an opportunist approach to the export development process stemming from that fact that: • Almost 50 % of finns responded to unsolicited orders. • Exporting SMEs are drawn into the process passively, rather than through a proactive and conscious decision. The apparent lack of a clear export orientation among exporting SMEs in the Western Cape is of particular concern, as evidenced by the factors identified above. Exporting SMEs have identified the arena of marketing management and market access as key barriers in the process of internationalising their businesses. In addition, they identified a lack of knowledge within this field of study within their organisations, as well as marketing support, as being the areas where they would most like assistance from policy makers. The following were identified as major barriers: • access to, and knowledge of specific markets, • representation in the various markets, and • an effective marketing function. The following represented the area of least knowledge: • international marketing management, and • market entry channels. The following represented the most effective ways in which policy makers could assist: • constraint elimination (Policy making or otherwise). • marketing support. The fundings of the review regarding the use of support institutions revealed that: • Only 45 % of exporting 8MEs actually make use of these institutions. • 72 % of sample indicated that they only make use of these institutions every six months or at even less frequent intervals. Given the findings under this section, it is apparent that those organisations with a vested interest in export promotion, and government in particular, should take particular note of these fmdings. It seems that at present the various export promotion bodies (state or private) are failing to attract 8ME exporters to their products and services, and in so doing make a meaningful impact on export promotion. en_ZA
dc.description.abstract AFRIKAANSE OPSOMMING: Die bevindings van hierdie studie ten opsigte van maatskappy- en uitvoerprofiele het grotendeels ooreengestem met dit wat gevind is in ander soortgelyke studies. Gegewe die nou-ooreenstemming met ander studies op dieselfde vakgebied, glo die navorser clat die studie by 'n groot aantal klein en medium (KMO's) uitvoerorganisasies aanklank sal vind, op beide streek en nasionale vlak. Die hoofbevindinge van die studie is soos volg: Die studie van vervaardigingsmaatskappye in die Wes Kaap het die volgende openbaar: • 'n voorkeur vir hul plaaslike markte; • die feit dat handelfrekwensies relatief hoog is; • dat die getal lande wat betree is, 'n relatiewe nou fokus verteenwoordig; • dat Europa noemenswaardige ondersteuning van die respondente geniet het; • dat SADC en die res van Afrika relatieflae vlakke van handel trek. AlhoeweI dit in nasionale studies aanduidend was, is dit steeds teleurstelend om die relatieve lae vlakke van heersende uitvoergeneigdheid onder uitvoer-KMO's te ontdek (soos gedefinieer deur uitvoerverkope as 'n funksie van totale verkope). Dit is weerspieel deur die feit dat: • Slegs 'n klein persentasie van medium-grote KMO's maak inslag in die area. • Die groei vooruitskattings vir verwagte jaarlikse uitvoerverkope was teleurstellend en wys moontlik na 'n dalende tendens. Die studie het getoon dat KMO's se motivering om die uitvoermark te betree deur onder andere die volgende gemotiveer word: • die gebruik van addisionele kapasiteit; en • die geleentheid om bruto opbrengs te bevorder. Die KMO's wat ondersoek is het aangedui dat hulle u:itbreiding tot die intemasionale mark hoofsaaklik gemotiveer is deur: • die aanwending van oorskotkapasiteit; en • die geleentheid om verkope te verhoog. Daar blyk ook 'n opportunistiese benadering te wees rakende die uitvoerontwikkelingsproses, voortspruitend uit die feit dat: • Sowat 50 % van die firma's het reageer op ongevraagde plasings. • Uitvoerende KMO's word passiewelik tot die proses ingetrek, eerder dan deur 'n proaktiewe en bewustelike besluit. Die oenskynlike gebrek aan 'n duidelike uitvoer orientasie tussen uitvoerende KMO's in die Wes-Kaap is van besondere kommer, soos verduidelik met die bogemelde gei"dentifiseerde faktore. Uitvoerende KMO's het die arena van bemarkingsbestuur en marktoegang identifiseer as sleutel hindemisse in die proses van intemasionalisering van hulle besigbede. Bykomend hiertoe het hulle 'n tekort aan kennis identifiseer binne hierdie studieveld in hulle organisasies, sowel as bemarkingsondersteuning, as die areas waar hulle die meeste ondersteuning benodig van beleidsmakers. Die volgende is identifiseer as sleutel hindemisse: • toegang tot, en kennis van die spesifieke markte, • verteenwoordiging in die verskeie markte, en • 'n effektiewe bemarkingsfunksie. Die volgende verteenwoordig die areas met die minste kennis: • internasionale bemarkingsbestuur, en • markbetredingskanale. Die volgende verteenwoordig die mees effektiewe wyse waarbinne beleidsmakers kan ondersteun: • beperkingseliminasie (beleidsmakers of andersins). • bemarkingsbystand. Die bevindinge van die oorsig bertreffende die gebruik van ondersteuningsinstellings het aan die lig gebring dat: • Slegs 45 % van die uitvoerende KMO's maak werklik gebruik van hierdie instellings. • 72 % van steekproef dui daarop dat hulle net van hierdie instellings elke ses maande of op minder gereelde intervalle gebruik maak. Gegewe die bevindinge onder hierdie afdeling, is dit duidelik dat daardie organisasies met 'n gevestigde belang in uitvoerpromosie, en vernaarn die staat, besondere kennis moet neem van die bevindinge. Op hede blyk dit dat die verskeie uitvoerpromosie- liggame (staat of openbaar) faal om uitvoerende KMO's te trek tot hulle produkte en dienste, en sodoende 'n betekenisvolle impak te maak op uitvoerpromosie. af_ZA
dc.format.extent 95 p. : ill.
dc.language.iso en_ZA en_ZA
dc.publisher Stellenbosch : Stellenbosch University
dc.subject Small business -- South Africa -- Western Cape en_ZA
dc.subject Manufacturing industries -- South Africa -- Western Cape en_ZA
dc.subject Export marketing -- South Africa -- Western Cape en_ZA
dc.subject Dissertations -- Business management en_ZA
dc.subject Theses -- Business management en_ZA
dc.title The internationalisation of manufacturing SMEs in the Western Cape en_ZA
dc.type Thesis en_ZA
dc.rights.holder Stellenbosch University


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