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Now showing items 1-20 of 46

Die allokasie van hulpbronkoste as deel van 'n begrotingstoedelingsmodel vir hoer onderwysinstellings

Joubert, Francois Jacobus (Stellenbosch : Stellenbosch University, 2008-03)

Universities manage their administrative and financial operations traditionally by means of cost centres in the form of faculties, departments and divisions. In these cost centres financial performance is purely measured ...
An analysis of the solar service provider industry in the Western Cape

Votteler, Roman Gunter (Stellenbosch : Stellenbosch University, 2012-12)

ENGLISH ABSTRACT: Scientists agree that the rising electricity usage of the rapidly growing human race to improve its standard of living is negatively affecting the environment. To create a sustainable environment for ...
The application of fundamental indexing to the South African equity market for historical data dating back to 1996

Ferreira, Rickus (Stellenbosch : University of Stellenbosch, 2009-03)

Measuring the performance of any financial portfolio is only relevant if compared relative to another similar portfolio. Over the years the norm in the industry has been to use market capitalisation indices as benchmarks ...
Assessing brand fit using conjoint analysis

Bucker, Silke (Stellenbosch : University of Stellenbosch, 2010-02-28)

ENGLISH ABSTRACT: Many studies have been conducted on the occurrence of brand image transfer, but very few of them have focused on one of the most important determinants of such transfer namely, brand fit. Brand image ...
Assessing brand image transfer in sponsorship

Morris, Andrea Leigh (Stellenbosch : University of Stellenbosch, 2010-12)

ENGLISH ABSTRACT: Marketing literature has revealed that sponsorship is a key marketing communication tool used to break through promotional clutter. Sponsorship is a means by which marketing managers are able to transfer ...
Assessment of how supporters become attached to a sports team

Pressinger, Gabbi Michelle (Stellenbosch : Stellenbosch University, 2012-03)

ENGLISH ABSTRACT: In social psychology, social scientists have become interested in explaining social behaviour: how and why individuals become attached and why they pursue on-going close relationships. The investment ...
An assessment of the antecedents of church commitment

Van Tonder, Steven Paul (Stellenbosch : Stellenbosch University, 2011-12)

ENGLISH ABSTRACT: The conception of relationship marketing has led to an increased interest in organisations developing long-term relationships with their members or clients. The emphasis has shifted from a transaction-based ...
The challenge of reigning-in hedge funds through regulation and the need to improve disclosure requirements

Mutingwende, Russell R. (Stellenbosch : Stellenbosch University, 2008-12)

This study aims to look at the definition of the group of alternative investments commonly known as ‘hedge funds’, in order to better understand why regulatory bodies the world over are vehemently working on introducing ...
Comparing annuity options at retirement

De Villiers-Strijdom, Jeannie (Stellenbosch : Stellenbosch University, 2013-03)

In this thesis, based on historical data, a comparative study is conducted of various annuity strategies for South African males who retired during the 30 years from 1960 to 1989. To this end, the present values of the ...
Conceptual framework for an advertising balanced scorecard : case of the mobile network communication industry in South Africa

Ayingono Moussavou, Sandra (Stellenbosch : Stellenbosch University, 2008-12)

Measuring advertising effectiveness has become an increasingly important issue due to the substantial sums of money invested in the advertising industry. The purpose of this research was to design an Advertising Balanced ...
Conceptualising resistance to service cut-offs and household evictions : the Mandela Park Anti-eviction Campaign

Plaatjies, Isaac Hector (Stellenbosch : Stellenbosch University, 2008-03)

ENGLISH ABSTRACT: The economic policy of the South African government referred to as the Growth Employment and Redistribution Strategy (GEAR) has had a crippling impact on millions of poor and lowincome families in South ...
The consumer-perceived risk associated with the intention to purchase online

Ward, Shannon-Jane (Stellenbosch : Stellenbosch University, 2008-12)

The market share of online purchasing is under two percent of total retail spending, which provides an indication that consumers have been slow to adopt online purchasing. Previous research has shown that consumers ...
Control measures in South Africa surrounding the tobacco and alcoholic beverage industry

Wilson, Ryan Leslie (Stellenbosch : Stellenbosch University, 2008-03)

ENGLISH ABSTRACT: The tobacco industry of South Africa has fallen under strict legislation and control measures from the South African government since the passing of the initial Tobacco Products Control Act, 1993. Further ...
Critical factors that influence the success and failure of SMEs in Namibia in the Khomas Region

April, Wilfred Isak (Stellenbosch : University of Stellenbosch, 2005-12)

This study seeks to analyse the critical factors that influence the success and failure of Small Medium Enterprises (SMEs) in Namibia in the Khomas Findings of the study indicate that there is a problem of business failure ...
Developing a scale to measure the benefits of co-production in the tourism industry

Taljaard, Aimee (Stellenbosch : Stellenbosch University, 2013-03)

ENGLISH ABSTRACT: Value underlies the notion of marketing, yet it has not received as much attention in marketing literature as it demands. The importance of value co-creation and co-production has confirmed the importance ...
Dividend policy and wealth maximisation : the effect of market movements on dividend-investing returns

Du Toit, Nicol Eduan (Stellenbosch : Stellenbosch University, 2013-03)

ENGLISH ABSTRACT: This study sets out to evaluate the possible influence of increasing and declining markets on the returns of dividend-investing strategies. This study’s objective, therefore, was to evaluate the possible ...
The effect of firm characteristics and economic factors on the capital structure of South African listed industrial firms

De Vries, Annalien (Stellenbosch : University of Stellenbosch, 2010-12)

ENGLISH ABSTRACT: The objective of almost all firms should be to maximise the wealth of shareholders. To achieve this goal, firms should use an optimal combination of debt and equity, which will consequently result in ...
The effect of the changing economical environment on the capital structure of South African listed industrial firms

Mans, Nadia (Stellenbosch : University of Stellenbosch, 2010-03)

ENGLISH ABSTRACT: The determinants of capital structure form an important part of the finance profession. Contemporary capital structure theory began in 1958 when Modigliani and Miller indicated that in a perfect capital ...
The effect of the level of fear appeal on attitude towards advertising and behavioural intention

De Villiers, Elizabeth Nicolette (Stellenbosch : Stellenbosch University, 2008-03)

ENGLISH ABSTRACT: Fear appeals are commonly used in the advertising of social issues, such as drunken driving. In general, researchers believe that there is a positive relationship between fear and persuasion (to adapt ...
The effect of the senses on the perception of a brand

Van Jaarsveld, Karien (Stellenbosch : University of Stellenbosch, 2010-03)

ENGLISH ABSTRACT: Against the background of the challenge marketers face in influencing consumer perceptions of brands, this study attempts to assess the effect of the senses on the perception of a brand. Perception is ...