Post 1998 cross functional/matrix approach to management

Grey, Clive (2005-12)

Thesis (MBA (Business Management))--University of Stellenbosch, 2005.

Thesis

ENGLISH ABSTRACT: The matrix structure has had varying degrees of success over the last 35 years. During this period the major factors, seen as critical to achieving matrix effectiveness, have been identified as: • communication; • strong leader; • culture; • rewards; • skills in teams; • clear and defined goals; • senior management support; • defined responsibility; • accountability; and • procedures and standards. A matrix structure (In the form of Category Management) was introduced into our organisation (USABCO) in 1999 and three years later it was replaced with the previous structure (Hierarchical Structure). In hind light the category management structure, if implemented correctly with the relevant preparation, training, and support,would have improved new product development efficiency. Eleven recent articles related to matrix effectiveness were selected and analysed, and the results used to establish the following for each of the above and other critical factors: • proposed actions that can be taken to improve matrix effectiveness; and • reported benefits of these actions. This is not an exhaustive list but rather a summary of results from current research, empirical studies and surveys.

AFRIKAANSE OPSOMMING: Die matriks struktuur het oor die laaste 35 jaar verskillende suksesse behaal. Gedurende hierdie periode, was die volgende hoof faktore gesien as krities tot die bereiking van matriks doeltreffendheid: • kommunikasie; • sterk leiers; • kultuur; • vergoeding; • vaardighede in spanne; • duidelike doelwitte; • bemagtiging van lede; • senior bestuur ondersteuning; • gedefinieerde verantwoordlikheid; • toerekenbaarheid; en • prosedures en standaarde. Die matriks struktuur (in die vorm van kategoriebestuur) was in 1999 in ons maatskappy bekend gestel en na 3 jaar was dit weer vervang met die vorige struktuur (hierargiese struktuur). Die "kategorie bestuur struktuur" kon nuwe produk ontwikkeling doeltreffendheid verbeter, as dit reg geimplementeer was met die nodige voorbereiding, opleiding en ondersteuning. Elf onlangse artikels, wat verband hou met matriks doeltreffendheid, was geselekteer en geanaliseer en die resultate gebruik om die volgende vas te stel vir elkeen van die bogenoemde hooffaktore: • voorgestelde aksies om matriks doeltreffendheid te verbeter; en • gepubliseerde voordele van die aksies. Dit is nie 'n volledige lys nie, maar eerder 'n opsomming van huidige navorsing, empiriese studies en ondersoeke.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/4920
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