Browsing 2010 October - USB Leaders' Lab Magazine by Title

Now showing items 1-8 of 8

    • 13 Ways to turn people on 

      Swart, Marinda; Louw, Johan (Stellenbosch : University of Stellenbosch Business School, 2010)

    • Africa pressing foward as an emergent power 

      Nkuhlu, Wiseman (Stellenbosch : University of Stellenbosch Business School, 2010)

    • Brand-building : a telling story 

      Van Loggerenberg, Marthinus; Herbst, Frikkie (Stellenbosch : University of Stellenbosch Business School, 2010)
      Why word-of-mouth marketing speaks to the important consumer community of black middle-class women in South Africa.

    • Further research 

      Unknown author (Stellenbosch : University of Stellenbosch Business School, 2010)
      The place of marketing in business - Frikkie Herbst. Enlarging the economic cake - Wolfgang Thomas. Aligning IS with business strategy - Martin Butler. Societal sensitivity in the future workplace - Dr Babita Mathur-Helm.

    • National sporting success and investor optimism 

      Smith, Brendan; Krige, Niel (Stellenbosch : University of Stellenbosch Business School, 2010)
      Contrary to findings of overseas studies, the mood of South African investors seems to be influenced less by the outcomes of national sporting events.

    • Optimising fruit production choices 

      Steenkamp, Matthys; Gevers, Wim (Stellenbosch : University of Stellenbosch Business School, 2010)
      Mathematical modelling techniques show that choosing the right cultivar mix for deciduous fruit production units can drastically improve profitability.

    • Savings culture for the black middle class in South Africa 

      Cronje, Mark; Roux, Andre (Stellenbosch : University of Stellenbosch Business School, 2010)

    • Weathering the economic storm 

      Maitland, Roger; Anderson-Terry, Brett; Filies, Kim (Stellenbosch : University of Stellenbosch Business School, 2010)
      Building an organisation with the buoyancy to withstand turbulent economic cycles is critical to survival and future growth.