2010 October - USB Leaders' Lab Magazine

SUNScholar Research Repository

2010 October - USB Leaders' Lab Magazine

 

Recent Submissions

  • Van Loggerenberg, Marthinus   Herbst, Frikkie (Stellenbosch : University of Stellenbosch Business School, 2010)
    Why word-of-mouth marketing speaks to the important consumer community of black middle-class women in South Africa.
  • Cronje, Mark   Roux, Andre (Stellenbosch : University of Stellenbosch Business School, 2010)
  • Steenkamp, Matthys   Gevers, Wim (Stellenbosch : University of Stellenbosch Business School, 2010)
    Mathematical modelling techniques show that choosing the right cultivar mix for deciduous fruit production units can drastically improve profitability.
  • Unknown author (Stellenbosch : University of Stellenbosch Business School, 2010)
    The place of marketing in business - Frikkie Herbst. Enlarging the economic cake - Wolfgang Thomas. Aligning IS with business strategy - Martin Butler. Societal sensitivity in the future workplace - Dr Babita Mathur-Helm.
  • Swart, Marinda   Louw, Johan (Stellenbosch : University of Stellenbosch Business School, 2010)
  • Maitland, Roger   Anderson-Terry, Brett   Filies, Kim (Stellenbosch : University of Stellenbosch Business School, 2010)
    Building an organisation with the buoyancy to withstand turbulent economic cycles is critical to survival and future growth.
  • Smith, Brendan   Krige, Niel (Stellenbosch : University of Stellenbosch Business School, 2010)
    Contrary to findings of overseas studies, the mood of South African investors seems to be influenced less by the outcomes of national sporting events.
  • Nkuhlu, Wiseman (Stellenbosch : University of Stellenbosch Business School, 2010)