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Peyper, Liesl (Stellenbosch : University of Stellenbosch Business School, 2008-08)

Article

Tossed about glibly, the term strategy has become a buzzword. Strategy, however, remains an indispensable tool to survive in a changing and fiercely competitive global environment. But beware, warns Prof Marius Ungerer, newly appointed MBA lecturer in Strategic Management at the USB and author of two books* on the subject, strategy alone is not a magic wand for success. Instead, it depends on a positive mindset, an ‘I-can’ approach and the will to optimise the resources at one’s disposal.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/4597
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