Abstract:
Tossed about glibly, the term strategy has
become a buzzword. Strategy, however, remains
an indispensable tool to survive in a changing
and fiercely competitive global environment.
But beware, warns Prof Marius Ungerer,
newly appointed MBA lecturer in Strategic
Management at the USB and author of two
books* on the subject, strategy alone is not a
magic wand for success. Instead, it depends on
a positive mindset, an ‘I-can’ approach and the
will to optimise the resources at one’s disposal.
