Now showing items 1-8 of 8

  • 13 Ways to turn people on 

    Swart, Marinda; Louw, Johan (Stellenbosch : University of Stellenbosch Business School, 2010)
  • Africa pressing foward as an emergent power 

    Nkuhlu, Wiseman (Stellenbosch : University of Stellenbosch Business School, 2010)
  • Brand-building : a telling story 

    Van Loggerenberg, Marthinus; Herbst, Frikkie (Stellenbosch : University of Stellenbosch Business School, 2010)
    Why word-of-mouth marketing speaks to the important consumer community of black middle-class women in South Africa.
  • Further research 

    Unknown author (Stellenbosch : University of Stellenbosch Business School, 2010)
    The place of marketing in business - Frikkie Herbst. Enlarging the economic cake - Wolfgang Thomas. Aligning IS with business strategy - Martin Butler. Societal sensitivity in the future workplace - Dr Babita Mathur-Helm.
  • National sporting success and investor optimism 

    Smith, Brendan; Krige, Niel (Stellenbosch : University of Stellenbosch Business School, 2010)
    Contrary to findings of overseas studies, the mood of South African investors seems to be influenced less by the outcomes of national sporting events.
  • Optimising fruit production choices 

    Steenkamp, Matthys; Gevers, Wim (Stellenbosch : University of Stellenbosch Business School, 2010)
    Mathematical modelling techniques show that choosing the right cultivar mix for deciduous fruit production units can drastically improve profitability.
  • Savings culture for the black middle class in South Africa 

    Cronje, Mark; Roux, Andre (Stellenbosch : University of Stellenbosch Business School, 2010)
  • Weathering the economic storm 

    Maitland, Roger; Anderson-Terry, Brett; Filies, Kim (Stellenbosch : University of Stellenbosch Business School, 2010)
    Building an organisation with the buoyancy to withstand turbulent economic cycles is critical to survival and future growth.