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Browsing by Issue Date

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  • 13 Ways to turn people on 
    Swart, Marinda   Louw, Johan (Stellenbosch : University of Stellenbosch Business School, 2010)
  • Africa pressing foward as an emergent power 
    Nkuhlu, Wiseman (Stellenbosch : University of Stellenbosch Business School, 2010)
  • Brand-building : a telling story 
    Van Loggerenberg, Marthinus   Herbst, Frikkie (Stellenbosch : University of Stellenbosch Business School, 2010)
    Why word-of-mouth marketing speaks to the important consumer community of black middle-class women in South Africa.
  • Further research 
    Unknown author (Stellenbosch : University of Stellenbosch Business School, 2010)
    The place of marketing in business - Frikkie Herbst. Enlarging the economic cake - Wolfgang Thomas. Aligning IS with business strategy - Martin Butler. Societal sensitivity in the future workplace - Dr Babita Mathur-Helm.
  • National sporting success and investor optimism 
    Smith, Brendan   Krige, Niel (Stellenbosch : University of Stellenbosch Business School, 2010)
    Contrary to findings of overseas studies, the mood of South African investors seems to be influenced less by the outcomes of national sporting events.
  • Optimising fruit production choices 
    Steenkamp, Matthys   Gevers, Wim (Stellenbosch : University of Stellenbosch Business School, 2010)
    Mathematical modelling techniques show that choosing the right cultivar mix for deciduous fruit production units can drastically improve profitability.
  • Savings culture for the black middle class in South Africa 
    Cronje, Mark   Roux, Andre (Stellenbosch : University of Stellenbosch Business School, 2010)
  • Weathering the economic storm 
    Maitland, Roger   Anderson-Terry, Brett   Filies, Kim (Stellenbosch : University of Stellenbosch Business School, 2010)
    Building an organisation with the buoyancy to withstand turbulent economic cycles is critical to survival and future growth.