The influence of trade characters on the recognition, recall and preferences of Generation Z consumers

Human D ; Pheiffer C (2010)

Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to:

Ekonomiese En Bestuurswetenskappe


Proceedings National

Please refer to this item in SUNScholar by using the following persistent URL:
This item appears in the following collections: