The use of fear appeals in social marketing: Analysing the impact of racial characteristics on attitude and efficacy in HIV/Aids communication

Date
2009
Authors
Terblanche-Smit M
Terblanche NS
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Description
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Ekonomiese En Bestuurswetenskappe
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URI
http://hdl.handle.net/10019.1/42460
Collections
2009 - Research Outputs