A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia

Steyn, P. ; Pitt, L. F. ; Strasheim, A. ; Boshoff, H. C. ; Abratt, R. (Journal of Retailing and Consumer Services, 2010)

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Ekonomiese En Bestuurswetenskappe

Ondernemingsbestuur

Journal Articles (NON-subsidised)

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