Apparel shopping behaviour. Part 1, Towards the development of a conceptual theoretical model

SUNScholar Research Repository

Show simple item record Du Preez, R. 2012-05-29T14:10:39Z 2012-05-29T14:10:39Z 2003-10
dc.identifier.citation Du Preez, R. 2003. Apparel shopping behaviour. Part 1. Towards the development of a conceptual theoretical model. SA Journal of Industrial Psychology, (29)2, doi:10.4102/sajip.v29i3.111. en_ZA
dc.identifier.issn 2071-0763 (online)
dc.identifier.issn 0258-5200 (print)
dc.identifier.other doi:10.4102/sajip.v29i3.111
dc.description The original publication is available at en_ZA
dc.description.abstract Apparel shopping behaviour in a multicultural society is a complex phenomenon. The objective of this paper is to analyse various theoretical models from two disciplines, namely Consumer Behaviour and Clothing, and to develop a new conceptual theoretical model focussing on variables influencing apparel shopping behaviour in a multicultural consumer society. Variables were presented as market dominated, consumer dominated, and/or market and consumer interaction variables. Retailers, marketers, educators, researchers and students could benefit from the proposed model and recommendations are made in this regard. Part 2 reports on an empirical study based on the proposed conceptual theoretical model and discusses market segments and profiles. en_ZA
dc.description.abstract Klere-aankoopgedrag in ’n multi-kulturele verbruikersamelewing is ’n komplekse fenomeen. Die doelwit van die artikel is om verskeie teoretiese modelle vanuit twee dissiplines, naamlik Verbruikersielkunde en Kleding, te analiseer. ’n Nuwe konseptuele teoretiese model is ontwikkel. Die model fokus op veranderlikes wat klereaankoopgedrag in ’n multi-kulturele verbruikersamelewing beïnvloed. Veranderlikes word gegroepeer op grond van die mate waartoe dit oorheers word deur die mark, verbruiker en/of die interaksie tussen die mark en die verbruiker. Kleinhandelaars, bemarkers, opvoeders, navorsers en studente sou kon voordeel trek uit die voorgestelde model. Aanbevelings word in dié verband gemaak. In Deel 2 word ’n empiriese studie gerapporteer. Dié studie is op hierdie voorgestelde konseptuele teoretiese model gegrond en marksegmente sowel as profiele word bespreek. af_ZA
dc.format.extent p. 11-14
dc.language.iso en_ZA en_ZA
dc.publisher AOSIS Open Journal en_ZA
dc.subject Consumer behavior en_ZA
dc.subject Shopping en_ZA
dc.subject Clothing trade en_ZA
dc.title Apparel shopping behaviour. Part 1, Towards the development of a conceptual theoretical model en_ZA
dc.type Article en_ZA
dc.description.version Publishers' Version en_ZA
dc.rights.holder Author retain the copyright en_ZA
 Find Full text

Files in this item

This item appears in the following Collection(s)

Show simple item record