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Apparel shopping behaviour. Part 1, Towards the development of a conceptual theoretical model

dc.contributor.authorDu Preez, R.
dc.date.accessioned2012-05-29T14:10:39Z
dc.date.available2012-05-29T14:10:39Z
dc.date.issued2003-10
dc.identifier.citationDu Preez, R. 2003. Apparel shopping behaviour. Part 1. Towards the development of a conceptual theoretical model. SA Journal of Industrial Psychology, (29)2, doi:10.4102/sajip.v29i3.111.en_ZA
dc.identifier.issn2071-0763 (online)
dc.identifier.issn0258-5200 (print)
dc.identifier.otherdoi:10.4102/sajip.v29i3.111
dc.identifier.urihttp://hdl.handle.net/10019.1/21169
dc.descriptionThe original publication is available at http://www.sajip.co.zaen_ZA
dc.description.abstractApparel shopping behaviour in a multicultural society is a complex phenomenon. The objective of this paper is to analyse various theoretical models from two disciplines, namely Consumer Behaviour and Clothing, and to develop a new conceptual theoretical model focussing on variables influencing apparel shopping behaviour in a multicultural consumer society. Variables were presented as market dominated, consumer dominated, and/or market and consumer interaction variables. Retailers, marketers, educators, researchers and students could benefit from the proposed model and recommendations are made in this regard. Part 2 reports on an empirical study based on the proposed conceptual theoretical model and discusses market segments and profiles.en_ZA
dc.description.abstractKlere-aankoopgedrag in ’n multi-kulturele verbruikersamelewing is ’n komplekse fenomeen. Die doelwit van die artikel is om verskeie teoretiese modelle vanuit twee dissiplines, naamlik Verbruikersielkunde en Kleding, te analiseer. ’n Nuwe konseptuele teoretiese model is ontwikkel. Die model fokus op veranderlikes wat klereaankoopgedrag in ’n multi-kulturele verbruikersamelewing beïnvloed. Veranderlikes word gegroepeer op grond van die mate waartoe dit oorheers word deur die mark, verbruiker en/of die interaksie tussen die mark en die verbruiker. Kleinhandelaars, bemarkers, opvoeders, navorsers en studente sou kon voordeel trek uit die voorgestelde model. Aanbevelings word in dié verband gemaak. In Deel 2 word ’n empiriese studie gerapporteer. Dié studie is op hierdie voorgestelde konseptuele teoretiese model gegrond en marksegmente sowel as profiele word bespreek.af_ZA
dc.format.extentp. 11-14
dc.language.isoen_ZAen_ZA
dc.publisherAOSIS Open Journalen_ZA
dc.subjectConsumer behavioren_ZA
dc.subjectShoppingen_ZA
dc.subjectClothing tradeen_ZA
dc.titleApparel shopping behaviour. Part 1, Towards the development of a conceptual theoretical modelen_ZA
dc.typeArticleen_ZA
dc.description.versionPublishers' Versionen_ZA
dc.rights.holderAuthor retain the copyrighten_ZA


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