Rethinking the appropriateness of health education messages : problems, principles and guidelines

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dc.contributor.author Hugo, Johann
dc.contributor.author Smit, Mike J.
dc.date.accessioned 2012-01-30T13:50:46Z
dc.date.available 2012-01-30T13:50:46Z
dc.date.issued 1999
dc.identifier.citation Hugo, J. & Smit, M. J. 1999. Rethinking the appropriateness of health education messages: problems, principles and guidelines. Health SA Gesondheid – Journal of Interdisciplinary Health Sciences, 4(4), 18-28. en_ZA
dc.identifier.issn 1025-9848 (print)
dc.identifier.issn 2071-9736 (online)
dc.identifier.uri http://hdl.handle.net/10019.1/19414
dc.description The original publication is available at http://www.hsag.co.za/ en_ZA
dc.description.abstract This article is based on research to design a model for appropriate health education messages in a multi-cultural developing community. The Ph.D study was completed at the University of Stellenbosch in 1998. Nowadays the media are playing an increasingly powerful role at all levels of health education in developing and developed countries alike. The inappropriateness of media messages, though, is a major contributing factor in the fluctuating effectiveness of health education programs. There are a number of variables such as cultural relevancy and familiarity of medical terminology used that determine the appropriateness of health education messages. Messages that are culturally inappropriate could lose its credibility and could even result in polarising the health beliefs of different communities. It could also reinforce risk behaviour, thereby making it most difficult to accomplish disease prevention and health promotion objectives. This article presents a theoretical perspective in this regard. It leads to the HAMSOC model that indicates key principles for improving the appropriateness of health education messages in a multi-cultural developing community. Practical guidelines and examples are given regarding the modification of appropriate messages within this particular context. en_ZA
dc.format.extent 11 p. : ill.
dc.language.iso en_ZA en_ZA
dc.publisher AOSIS OpenJournals en_ZA
dc.subject Health education en_ZA
dc.subject Multi-cultural developing community -- Health aspects en_ZA
dc.subject Health messages en_ZA
dc.title Rethinking the appropriateness of health education messages : problems, principles and guidelines en_ZA
dc.type Article en_ZA
dc.description.version Publisher's version en_ZA
dc.rights.holder Copyright on published articles is retained by the author(s). en_ZA


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