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dc.contributor.authorHugo, Johann
dc.contributor.authorSmit, Mike J.
dc.date.accessioned2012-01-30T13:50:46Z
dc.date.available2012-01-30T13:50:46Z
dc.date.issued1999
dc.identifier.citationHugo, J. & Smit, M. J. 1999. Rethinking the appropriateness of health education messages: problems, principles and guidelines. Health SA Gesondheid – Journal of Interdisciplinary Health Sciences, 4(4), 18-28.en_ZA
dc.identifier.issn1025-9848 (print)
dc.identifier.issn2071-9736 (online)
dc.identifier.urihttp://hdl.handle.net/10019.1/19414
dc.descriptionThe original publication is available at http://www.hsag.co.za/en_ZA
dc.description.abstractThis article is based on research to design a model for appropriate health education messages in a multi-cultural developing community. The Ph.D study was completed at the University of Stellenbosch in 1998. Nowadays the media are playing an increasingly powerful role at all levels of health education in developing and developed countries alike. The inappropriateness of media messages, though, is a major contributing factor in the fluctuating effectiveness of health education programs. There are a number of variables such as cultural relevancy and familiarity of medical terminology used that determine the appropriateness of health education messages. Messages that are culturally inappropriate could lose its credibility and could even result in polarising the health beliefs of different communities. It could also reinforce risk behaviour, thereby making it most difficult to accomplish disease prevention and health promotion objectives. This article presents a theoretical perspective in this regard. It leads to the HAMSOC model that indicates key principles for improving the appropriateness of health education messages in a multi-cultural developing community. Practical guidelines and examples are given regarding the modification of appropriate messages within this particular context.en_ZA
dc.format.extent11 p. : ill.
dc.language.isoen_ZAen_ZA
dc.publisherAOSIS OpenJournalsen_ZA
dc.subjectHealth educationen_ZA
dc.subjectMulti-cultural developing community -- Health aspectsen_ZA
dc.subjectHealth messagesen_ZA
dc.titleRethinking the appropriateness of health education messages : problems, principles and guidelinesen_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's versionen_ZA
dc.rights.holderCopyright on published articles is retained by the author(s).en_ZA


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