Pick 'n Pay online shopping

Walker, Pia (2011-12)

In the study of online shopping companies, the differences in approach and the aspects of each company which worked and didn‟t work are investigated. Two types of online shopping businesses will be looked at, existing grocery stores offering online shopping as an extra service to customers and new online shopping businesses set up to provide this service only. Schnucks and Colruyt are existing grocery stores which started online shopping as an extra service to customers. Webvan, Fresh Direct, Peapod and Streamline started up as businesses that exclusively sold groceries online.

Final year project (BEng)--Stellenbosch University, 2011.

Technical Report

ENGLISH ABSTRACT: The topic of this project is online shopping at Pick n Pay. The service is currently inefficient and needs to be improved. Customers are sometimes left unhappy as they often do not receive their orders on time or receive the wrong items or items are left out of the order as they were not available in the store, although the website indicated that they are. Due to the initial problems, some of the customers who started to use the service regularly have not become inactive. Pick n Pay now needs to improve this service in order to win their customers back and turn this into a profitable business. To remodel the current online shopping model a number of steps have to be taken. In this report other online shopping companies are investigated to obtain reasons of their success or failure in order to ensure Pick n Pay avoids making the same mistakes and adopts a successful approach. An analysis of Pick n Pay‟s only online grocery shopping competitor in South Africa, Woolworths, is then undertaken. The current Pick n Pay model is analysed from beginning to end and the objectives of the new model are identified. Problem areas are then identified and solutions are provided in order to solve these problems and/or improve the current model. The focus areas include the website, the selection of stores used for online shopping orders, in store methods (picking, checkout, etc.), delivery time slots and transportation methods. Results are then concluded and a new model for the service is provided.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/18197
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