When do vertical restraints harm competition? the economics-based approach and its application in the batsa case

Theron N.M. ; Boshoff W.H. (2011)


An "effects-based" or "economics-based" approach to competition policy requires a theory of harm that causally links a business practice and its allegedly anti-competitive effects and also weighs anti competitive effects against the pro-competitive effects of the practice. This implies a shift away from per se prohibitions of certain practices towards case-by-case analysis - a move that has been hotly debated, especially in Europe. Using a case study of the recently concluded British American Tobacco case, we study the core features of an effects-based approach to vertical restraints. We find the approach followed in the British American Tobacco South Africa case generally consistent with an effects-based analysis, but highlight some limitations. © 2011 Economic Society of South Africa.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/17239
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