Designing trigger pictures in context: The challenge of balance
Experience, supported by research, has shown that people interpret pictures against a complex network of communication factors, including various socio-cultural factors. In the process of developing interactive health learning materials for primary schools of less developed communities of South Africa, a set of prototype trigger pictures was pre-tested to determine its suitability for sexuality and HIV/AIDS education. The results suggest a link between socio-cultural factors related to sexual behaviour among young people, and the way they 'read' these pictures. By way of an explanatory model it is recommended that media producers should seek a balance between learner factors, picture coding factors, and socio-cultural factors in the design of contextualized trigger pictures. © 2002 Informa UK Ltd All rights reserved.