Initialising customer-orientated digital transformation in enterprises
Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Abstract
ENGLISH ABSTRACT: Digitisation forms a part of Industrie 4.0 and is both threatening, but also providing an opportunity to transform business as we
know it; and can make entire business models redundant. Although companies might realise the need to digitise, many are unsure
of how to start this digital transformation. This paper addresses the problems and challenges faced in digitisation, and develops a
model for initialising digital transformation in enterprises. The model is based on a continuous improvement cycle, and also
includes triggers for innovative and digital thinking within the enterprise. The model was successfully validated in the German
service sector.
Description
CITATION: Von Leipzig, T., et al. 2017. Initialising customer-orientated digital transformation in enterprises. Procedia Manufacturing, 8:517-524, doi:10.1016/j.promfg.2017.02.066.
The original publication is available at https://www.sciencedirect.com
The original publication is available at https://www.sciencedirect.com
Keywords
Digitisation, Enterprises -- Technological innovations, Customer services -- Management, Continuous improvement process
Citation
Von Leipzig, T., et al. 2017. Initialising customer-orientated digital transformation in enterprises. Procedia Manufacturing, 8:517-524, doi:10.1016/j.promfg.2017.02.066