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Customer interaction with controlled retail mix elements and their relationships with customer loyalty in diverse retail environments

dc.contributor.authorTerblanche, N. S.en_ZA
dc.date.accessioned2018-09-28T13:29:00Z
dc.date.available2018-09-28T13:29:00Z
dc.date.issued2017
dc.identifier.citationTerblanche, N. S. 2017. Customer interaction with controlled retail mix elements and their relationships with customer loyalty in diverse retail environments. Journal of Business and Retail Management Research, 11(2):1-10
dc.identifier.issn2059-6618 (online)
dc.identifier.issn2059-660X (print)
dc.identifier.urihttp://hdl.handle.net/10019.1/104538
dc.descriptionCITATION: Terblanche, N. S. 2017. Customer interaction with controlled retail mix elements and their relationships with customer loyalty in diverse retail environments. Journal of Business and Retail Management Research, 11(2):1-10.
dc.descriptionThe original publication is available at http://www.jbrmr.com
dc.description.abstractCustomer loyalty as an outcome holds various advantages for a retailer. It is therefore important that a retailer provides the type and level of retail mix elements for interaction that customers’ desire and which results in customer loyalty. In this study four elements of the retail mix offered by three diverse retailers and their relationships with customer loyalty were investigated.The findings clearly indicate that retail mix elements desired by customers vary by type of retailer. Supermarket customers’ interactions with merchandise value leads to loyalty whilst loyalty of customers of a health, beauty and lifestyle retailer (HBL), is the outcomes of positive relationships between their interaction with merchandise value and frontline staff.en_ZA
dc.description.urihttp://www.jbrmr.com/details&cid=252
dc.format.extent10 pages
dc.language.isoen_ZAen_ZA
dc.publisherAcademy of Business and Retail Management
dc.subjectCustomer loyaltyen_ZA
dc.subjectConsumer goodsen_ZA
dc.subjectStores, Retailen_ZA
dc.subjectCustomer interactionen_ZA
dc.titleCustomer interaction with controlled retail mix elements and their relationships with customer loyalty in diverse retail environmentsen_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's version
dc.rights.holderAuthor retains copyright


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